Guest Blogging
Why Is Guest Blogging Important For Your Business?
Guest blogging is the practice of writing and publishing a blog post on another person or company’s website. Most guest bloggers receive credit for their post (and a link to their website) in their author byline.
Why is guest blogging important?
Guest blogging is important because it helps you build relationships with others in your industry, expose your brand to a new audience, drive referral traffic to your website, establish yourself as a thought leader, and build potentially SEO-boosting backlinks to your website.Best practices for guest blogging
Let’s take a look at a few best practices for guest blogging.
Pitch relevant websites
Guest blogging can expose your brand to a new audience, but this won’t help you unless you pitch websites with audiences that are interested in your brand and the topic you’re writing about.
Pitch sites with traffic
Guest blogging helps get your brand in front of a new audience and drive referral traffic to your website, but both of those things are only likely to happen if the site you write for actually gets traffic.
Pitch multiple sites at once
No matter how good your pitch is, the harsh reality of guest blogging is that many blogs will ignore your email because most are inundated with guest post pitches daily. They simply don’t have time to respond to everyone.